b) Visitor Needs: The visitor needs from the Nike website is to investigate products such as hoodies, trainers and t-shirts to purchase. Visitors may also want to customise their own trainers, they can do this on the customise section of the site.
c) Information Flow/User Experience: On the Nike website, the information is laid out in a very aesthetically pleasing way. The fonts are very easy to read as they are in bold and a sans serif type. The images relate to the category of website and the products that are available to buy and customise.
d) Features: Nike's website http://www.nike.com/ gives users unrestricted access to its features. Users can search for their favourite products, sign up for an email newsletter, find out about returns, careers or payment options. Users can even customise their own trainers to suit their specific requirements, this feature is one of Nike's most popular and biggest selling points as it gives users the freedom to feel like a designer and they don't even have to buy the product, they can just use it for fun.
e) Benefits: The benefits of the Nike website is that the users can customise their own trainers of any of their designs and models, changing the design, colour, ID and size of the shoes. The users can also search for all their training needs for a variety of sports such as basketball, football and running.
f) Content: The Nike UK website (http://www.nike.com/) has an amazing array of content. However it is unclear from the front page how to navigate through the content on the site, but once the mouse is scrolled over the navigation bar at the top, many options are displayed for each category; Men, Women, Boys, Girls and Customise. Each category is specifically designed to suit the gender. Some of these specific sections include sports such as Tennis, Football and Basketball, leisure activities such as Running, Gym & Training and Skateboarding. These categories then split off into the clothing and footwear that is appropriate to these sports/activities.
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